Introduction: Setting the Stage for Success
As we wrap up another year, it’s time to start thinking about how to make 2024 even better. As an event organizer, you know that marketing is key to success. But with so many options out there, it can be hard to know where to start. Enter Eventbrite Boost – the all-in-one marketing platform designed to help event organizers grow audiences, promote brands, and advertise events directly from Eventbrite accounts. In this article, we’ll explore 19 event marketing resolutions to make 2024 your best year yet.
Group Events and Grow with Collections: The Power of Organization
If you’re looking to organize your events by theme, location, or date, Collections are the way to go. By grouping related events on a single page, you can make it easier for attendees to find what they’re looking for. And with Boost’s ability to promote all events in a collection with a single ad campaign, you can reach more people than ever before.
Promote the Entire Event Calendar: Reaching Millions with Multi Event Ads
Why limit your marketing to one event at a time? With Eventbrite Boost’s Multi Event Ads, you can market your entire event calendar quickly and effectively, reaching millions of potential attendees with ease.
Get Smart About Audiences: Targeting the Right People with Smart Audiences
Not all audiences are created equal. With Boost’s Smart Audiences tool, you can tap into millions of potential attendees and target your promotions to specific groups. This is an essential step in creating a successful marketing campaign.
Create an Event Marketing Plan: Personalized and Effective
Every event is unique, and so is its marketing plan. Eventbrite Boost provides a personalized marketing plan with a checklist of the best campaigns to launch based on the event’s information, such as how many tickets have been sold and how many days are left until the event. This ensures that your marketing efforts are focused and effective.
Elevate Your Email Strategy: Increasing Deliverability by Up to 20%
Email is still one of the most effective ways to reach potential attendees. With Eventbrite Boost’s email platform, you can send dedicated email blasts and increase deliverability by up to 20%.
Understand Ad Reporting: Knowing What Works and What Doesn’t
The key to successful marketing is understanding what works and what doesn’t. Eventbrite Boost’s reporting feature provides a detailed overview of the number of tickets sold, who purchased them, and how marketing contributed to those sales. This information is invaluable when it comes to refining your marketing strategy.
Spend Less Time on Marketing: Minutes Instead of Hours
Marketing shouldn’t take up all your time. With Eventbrite Boost, creating a campaign only takes minutes, eliminating the need to get lost in the labyrinth of Ads Manager. This gives you more time to focus on what really matters – creating amazing events.
Hone Your Brand Identity: Cohesive Design for Maximum Impact
Your brand is your identity. Eventbrite Boost makes it easy to brand event pages and emails, giving a cohesive design to the event’s marketing. This ensures that attendees remember your event long after it’s over.
Grow Your Business with Instagram: More Followers, More Success
Instagram is one of the most popular social media platforms out there, and it’s a great way to grow your business. Eventbrite Boost’s Instagram Growth Playbook can help add followers, even when events are not being actively promoted. By growing your audience on Instagram, you’ll be able to reach more people and increase attendance at your events.
Stop Stressing Over Budget Allocation: Let Boost Do the Work
Allocating your marketing budget can be stressful. But with Eventbrite Boost’s technology, you don’t have to worry about it. The platform automatically shifts the budget to the best-performing audiences, eliminating the stress of budget allocation and ensuring that your money is being spent where it will have the most impact.
Let Your Creativity Fly: Authenticity and Voice for a Unique Perspective
Marketing should reflect the unique perspective brought to the events, inflected with authentic voice or video footage. Eventbrite Boost encourages event organizers to let their creativity fly and create marketing campaigns that truly capture the essence of their events.
Put an Educational Event on the Calendar: Sharpen Your Marketing Skills
Registering for the next Eventbrite Boost webinar is a great way to sharpen your marketing skills and learn new techniques. By attending an educational event, you’ll be better equipped to create successful marketing campaigns and grow your audience.
Learn Something New: Even if You’re New to Marketing
Eventbrite Boost is designed to guide you through every step of marketing events, even if you have no prior experience or training. By using Boost’s tools and resources, you can learn something new and create marketing campaigns that get results.
Spend Less Money on Marketing: Multi Event Ads for Just Dollars a Day
Marketing doesn’t have to break the bank. With Eventbrite Boost’s Multi Event Ads, you can advertise your entire event calendar for just a few dollars a day. This makes it easy to create effective marketing campaigns without spending a fortune.
Show Virtual Events Some Love: Cost-Efficient and Engaging
Virtual events are becoming more popular, and for good reason. They’re cost-efficient and can help keep audiences engaged. According to Lincoln Park Zoo’s livestream events, they can even have an 8.5x return on ad spend. With Eventbrite Boost, promoting virtual events has never been easier.
Target Previous Ticket Buyers: Re-Engage Your Audience
One of the best ways to promote your events is to target previous ticket buyers. With Eventbrite Boost, you can easily target all ticket buyers who have attended previous events. This ensures that you’re reaching people who are already interested in your events and are more likely to attend again.
Go on Autopilot: Automate Your Marketing Efforts
Marketing can be time-consuming, but it doesn’t have to be. With Eventbrite Boost’s Multi-Event Ads, you can advertise your entire calendar of events automatically as events are added to the organizer page. This makes marketing effortless and ensures that your events are always getting the exposure they deserve.
Be Confident in Your Campaign: Let Boost Do the Heavy Lifting
Creating a marketing campaign can be nerve-wracking, but with Eventbrite Boost, you can be confident that your campaign will be effective. By setting up Multi Event Ads once and letting Boost do the rest, you can create campaigns that are more effective and less stressful.
Celebrate the Wins: Tracking Your Success
Finally, it’s important to celebrate your successes. Eventbrite Boost’s clear, accessible interface makes it easy to see how your marketing efforts are paying off. By celebrating your wins and using them to inspire your next steps, you can continue to create successful events for years to come.
Conclusion
Eventbrite Boost is the all-in-one marketing platform that can help event organizers make 2024 their best year yet. By following these 19 event marketing resolutions, you can create successful marketing campaigns, grow your audience, and promote your events with ease. Whether you’re looking to group events by theme, target specific audiences, or automate your marketing efforts, Eventbrite Boost has everything you need to take your events to the next level. So why wait? Start using Eventbrite Boost today and see the difference it can make for your events!
